LINDSEY ROSE
Giggles and Wiggles Preschool
Branding and Brand Support
Kelly Rose saw the need for an additional preschool in Coldwater, Ohio. As a result, Kelly quit her job and started Giggles and Wiggles in 2020. Giggles and Wiggles is a preschool that educates children through play. The goal for Giggles and Wiggles was to create a brand that was fun, playful, and approachable. With the business being a preschool, it must appeal to both the kids and the parents.
PLAY IS NOT FRIVOLOUS
The Growing Business
From the start of Giggles and Wiggles, I have continued working to bring life and fun into the business.
Some the Final Products
In the final products, you can see how the goal of being fun, playful, and approachable came to fruition in each deliverable over the years.
Branding
For Giggles and Wiggles, it was important that the colors and logo felt playful and friendly to appeal to the children and adults.
Social Media
As a small starting business, Giggles and Wiggles wanted their web presence to exist on social media. Facebook was chosen as their best route because they could better share articles and posts that reinforced the importance of play-based education.
Welcome Postcard
Students receive a handwritten note from their teacher through the mail prior to school starting to welcome them to the school.
Informational Brochure
There was a need for printed takeaways for prospective parents. As a result, Giggles and Wiggles wanted two types of informational brochures. The first brochure was a two-sided card that gave basic contact and information about the school. It is intended to be paired with other school paperwork like the registration form or welcome packet. The second print material provided more context and information that could also be used as a recruitment piece.
Class Pictures
The class picture takes individual photos of each student and compiles them onto one sheet. Once they printed, the kids loved having pictures of all their classmates.
Birthday Postcard
Birthdays are important to every kid. Giggles and Wiggles took this opportunity to make them feel unique and special by sending mail to their students.
The Learnings
Working on Giggles and Wiggles Preschool has been a learning experience in seeing how the brand I designed plays out in a large variety of ways. This brand was in a unique industry that called for different deliverables that I have often not thought about when designing a brand. I will carry this learning forward when designing brands in the future.
